With over 400 different chemicals found in the cannabis plant, CBD is a particularly complex topic. There are edibles, sublingual tinctures, concentrates, topicals, and other forms of CBD. To attract and convert new customers, cannabis businesses must provide highly informative, educational copy. This is especially crucial in the CBD industry, as the average consumer is not an expert in the cannabis industry and may not understand how it can benefit them. For this reason, cannabis businesses should aim to create copy that reaches a broad audience.
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